How We Think
                  
The principles guiding Pearlman PR's client service approach are:

Learn enough about clients’ businesses to truly understand their needs.

Listen patiently, because clients know more than we do about their business.

Develop ideas thoroughly and comprehensively to produce solid, practical recommendations.

Do only those things likely to have positive impact, carefully considering long-range as well as short-term implications.

Respect the budget, spending client money prudently … as if it were our own.

Understand the value of publicity in the public relations equation, but never measure results simply by column inches, clicks or air time.

Honor relationships and confidences, keeping in mind that supporting and assisting clients is our #1 priority.